Blog Post B
Semiotics
Ferdinand de Saussure is the man who created the mainstream early understandings of linguistics and semiology. Saussure argued that the sign was the basic unit of language, which consisted of two parts being the signified and the signifier
Semiotics, put simply, is the study of how an idea or object communicates meaning, what meaning it communicates and which associations it brings forth. In semiotics, meaning is considered through the interplay between a signifier — the representation of a concept — and the signified — the concept itself.
Semiotics can be used in Marketing
In semiotics, meaning is built via the relationship between the representation of a concept (the signifier — the word “coffee,” to use the previous example) and the concept itself (the signified — the actual drink, plus all those other associations).
The making of brands on boxes for items being sold for eg chocolate, coffee, etc. etc the list goes on
“Louzhou’s States” in graphic design, theory goes further. In postmodernism period, designers use graphic design as self-expression, and we can see actual faces and face masks appear more often in their works, rather than just face symbols. By replacing, covering and moving around faces, we can achieve more emotion and imagination engagement from viewers
Things used in animation
Anthropomorphism
This specific sign is the representation of human characteristics used in inanimate object such as animals, natural forces and cartoons.
Photo from www.thewrtiepractice.com
Therianthmorphism
This is where characters of human looks get made to have the look and appearance of having elements of animal and beasts
Theriomorphism
This is the study of something having the form of an animal or beast the best is when and animal has human like features like in the cartoon Turbo.
How to apply semiotic theory to Character design?
In semiotic theory designing, semiotics in graphic design is the use and dominance of signs for artistic work. The signs must be appropriate to their intended use, and they must represent an object under interpretation. Semiotics introduces simplification procedures in graphic designs.
References
Nichols, Bill (1981): Ideology and the Image: Social Representation in the Cinema and Other Media. Bloomington: Indiana University Press
Design a comic book 3: Semiotics. Louzhous blog. (n.d.). Retrieved November 6, 2022, from https://rampages.us/weijianzhou/2015/04/17/design-a-comic-book-3-semiotics/
Semiotics for beginners. Semiotics for Beginners: Suggested Reading. (n.d.). Retrieved November 6, 2022, from http://visual-memory.co.uk/daniel//Documents/S4B/sem12a.html
Hoare, J. (2017, March 31). Semiotics in animation. Medium. Retrieved November 6, 2022, from https://medium.com/@joshhoare/semiotics-in-animation-e8178750c272
Joe Bunting https://thewritepractice.com/author/joe-bunting/. (2015, March 6). Anthropomorphic: Definition and examples for writers. The Write Practice. Retrieved November 6, 2022, from https://thewritepractice.com/anthropomorphic/